Associated Content broadcast a live session with Founder Luke Beatty and CEO Patrick Keane, and over 175 contributors attended.
If you missed the broadcast, or just want a refresher on the topics covered, here’s a brief summary of the leaders’ responses:
What are the topics that pay the most?
Home Improvement, Health and Wellness and Automotive categories tend to generate the strongest traffic, says Luke Beatty, but the goal for all Contributors should be to focus on specialization and write on something that you already know, vs. entering a field that you know nothing about. Don’t create duplicate content, and make it as unique as possible.
What about the News category?
Firsthand news accounts, interviews and special perspectives have more value than summaries of existing news articles. It’s important to focus on creating fresh and unique content, even for the News category.
Does AC plan to branch out internationally?
There is potential for the company to branch out internationally and delve into mobile distribution says Patrick Keane, but these are not AC’s priorities at this time.
What are AC’s immediate priorities?
AC plans to build its contributor base and improve the user experience.
What has been the high point of your career?
Luke Beatty answered this question. Making a people-powered company successful, and every organic success that AC has experienced has been a big positive for him.
Why have upfront payments dropped?
Payments have not dropped, but have remained consistent, says Luke Beatty. Things to consider: is there duplicate content already published on the web, and is it optimized? AC IS paying more, but the real money is made on the performance of the content. Have to remember that this is a marketplace, and there is a lot of competition out there. Distinguished and unique pays better and is what AC is looking for.
How is AC differentiating itself from competitors online and offline? Read the rest of this entry »