In News on October 30, 2009 at 1:28 pm
So here they are (drum roll, please), the team that heads up Associated Content in New York City, plus a few infobytes about some of their roles and history with AC.
Left to Right: Heather Sangria, Brenna Boyce , Jenny Depper, Darnell Witt (Community Team), Me!, Mike Cohen (CFO), Craig Abruzzo (General Counsel), Jon S. (Director of Product), Robin Wilson, Andrew Snyder, Melissa Metzger, Emily Genende and Adrienne McCallister (Revenue & Ad Sales Team)
*click below for more!*
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In News, Writing for AC on October 30, 2009 at 1:27 pm
As some of you already know, I jetted off to Associated Content’s New York HQ this past Monday to get the grand tour of the AC digs and meet with the staff (yes, they do exist!).
I had the opportunity to sit down with several AC staff members to share my impressions of the site and ask questions about their short and long term goals, content strategy, and also learn about the role each member of the team plays in the company.
Here’s a quick rundown of Q&As we covered:
Q: What’s in store for Contributors in the next six months?
A: AC’s CEO Patrick Keane reports that AC will be focusing on creating higher quality content across all categories.
This means there’s a need for strong writers and a high demand for unique, highly-specific content. AC is on the lookout for niche experts, and will be rolling out a verticalization strategy so that Contributors are publishing highly targeted content. Contributors whose content consistently performs well will see the highest returns on their investments in the oncoming years.
AC Darnell and AC Brenna also mentioned the Featured Contributor Program, the first step in rounding up the niche experts in different categories. This is a new opportunity for select Contributors who continue to publish outstanding work in a given niche, and who also have expertise in a certain field.
The Community team is also working on an organized system for newbies who want to learn the ropes at AC…more to come soon.
Other things in store:
- More Assignments (yay!)
- A fresh new accounts page with detailed reports
- Gallery of images that can be used by any Contributor (rights cleared)
- Overall improvement in quality content
- More aggressive promotion and distribution of published content
- Increased demand for hyper-specific, usable content
Q: Can we expect to see increases in upfronts, pageview bonuses and/or paid assignments in the near future? Read the rest of this entry »
In Weekly Roundup on October 11, 2009 at 10:35 pm
If you’re getting busy planning Halloween events this season, don’t miss AC’s official Halloween 2009 guide here. Contributors have also created some great content about Halloween costume trends and make-at-home costume ideas. Here’s a roundup of some of the latest and greatest picks:
5 Unique Halloween Costumes for Kids and Teens 2009 by Lori Lane
Women’s Plus Size Halloween Costumes for 2009 by Teresa Wilson
Time Saving Creative Halloween Costumes for Trick-Or-Treating by Tara Melancon
Best Halloween Costumes for Adults 2009 by R. Elizabeth C. Kitchen
Cheap Halloween Costumes for Kids by Jolynne M. Hudnell
Quick Halloween Costumes for People Who Forgot Their Halloween Costume by Anne Wright
Hottest and Newest Halloween Costumes for Kids 2009 by Angel Vee
Five Cheap Halloween Costumes for Kids by Meg C.
Best of AC: Sexy Halloween Costumes by Eoin O’Neill
Have some Halloween costume content to share? Leave the link in the comments below!