Writing compelling, click-worthy headlines is an important part of publishing articles on Associated Content. According to CopyBlogger.com, 8 out of 10 people will read the headline copy and only 2 out of 10 will read the rest.
If you’re determined to get those pageviews, paying attention to your headline will help you get more clicks. A high-impact, keyword rich headline will attract readers when it’s listed in a feed or posted anywhere else on the web, and also has the potential to rank high in the search engines.
You don’t need to do keyword kung fu or use over-the-top statements to write some great headlines, but you will need to think about keyword placement, and choose certain words that attract clicks. Here’s a refresher on writing great headlines for AC articles:
1. Keep it Simple and State the Obvious
Let your creative side run free when writing your article, and stick with a direct, no-nonsense approach when creating the headline. The headline needs to tell the reader exactly what’s in store, so avoid using clichés or creative phrases. However, don’t be afraid to use superlatives to emphasize your point. You can keep your headline simple but make it more effective when you add words such as ‘best’, ‘worst’, or ‘most effective ways’ to the sentence.
2. Pose a Question
Readers like to have their questions answered directly, and an article that answers a specific question might just help you get more clicks. Rephrase a declarative statement used in your headline as if you were a reader looking for answers. What type of questions would they be asking? Use one of these questions as your headline to pique a prospective reader’s interest.
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