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AC Nuggets: Building Readership – How Sticky Are You?

In AC Nuggets, Writing Tips on February 23, 2008 at 7:00 am

Building readership has tremendous value for your AC career, and you don’t have to settle for social bookmarking sites or spamming friends and family to do it.

Building readership simply means:

1. Making your content available to the largest audience possible

2. Circulating your content well beyond its original publishing month

If you’re well versed in writing evergreen content, this will be even easier. If not, you can start writing articles that really will stand the test of time – ideas and topics that can be referenced, bookmarked, shared, blogged about, and linked to week after week, month after month.

This is the first step in becoming a ‘sticky writer’ on AC.

This promotes not only your AC article, but also your byline and profile page. New readers who click to find out more about you may subscribe to you, or simply plop your RSS reader into their lineup. Whatever the case may be, building readership involves marketing yourself, and leaving that article link with people who really would care. A few places to do this include:

1. Forums centered around your niche topic

2. Q&A sites such as Answerbag.com, Yahoo! Answers (limited link dropping now available, but your answer can suggest someone visit AC or type in your article title in a search engine).

3. Blogs relevant to your topic – leaving comments or even submitting the link to the blogger to feature or write about

4. Google or Yahoo! Groups where you’re actively involved

5. Building a Squidoo page around a particular topic

Writing consistently for AC will also help you create a string of loyal readers, especially when people start subscribing to your content. And, when people like what they see, they’re much more likely to ‘e-mail it to a friend’. You don’t have to write more than a few articles per day to do this – some of the most successful CPs only write a couple per week.

Writing quality, searchable, and relevant content will get you results, no matter what topic you choose to write about.

And when the crowds like what they see, they’re much more likely to read more, share more, and stick with you more.

Your goal is to become a sticky writer – someone who ‘sticks’ in people’s minds when they see your name attached to that next article.

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